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From the very first encounter, Tony’s unmatched zeal for sales and business immediately stood out.
★★★★★
Andrew Barker
Featured Endorsement
PRACTICAL SALES COACHING
Sales Execution Coaching That Turns Training Into Weekly Execution.
TK Sales Group provides sales coaching for sales professionals, founders, entrepreneurs, account executives, sales leaders, and teams that need stronger prospecting, better conversations, disciplined follow-up, healthier pipelines, and more consistent closing. Private and team sales execution coaching combines call strategy, pipeline reviews, role-play, direct feedback, accountability, and practical action plans.
This is hands-on implementation support—not another library of information. Coaching is application-based and designed for people who are ready to execute, measure progress, accept direct feedback, and build sales habits that hold up under pressure.
Limited private coaching availability. Individual and team applications are reviewed for fit.
The purpose of sales coaching is not to create dependence on a coach. It is to help you diagnose the right problem, apply the right strategy, practice the right behavior, and build an operating rhythm you can eventually own.
Tony is more than one thing. He is a founder, sales leader, best-selling author, coach, speaker, husband, father, mentor, and champion for the underdog. These reviews reflect Tony, his companies, his process, the T.U.N.E. Sales Framework, his book, and the way he leads and works with people.
We believe in learning every day, taking action every day, staying persistent, and being inspired. At the end of the day, business and sales come down to people, real conversations, real relationships, and emotional connection.
From the very first encounter, Tony’s unmatched zeal for sales and business immediately stood out.
He is the best salesman I have ever met. He really knows how to build a sales process and deliver results.
Tony is not like any other sales coach I’ve had. He really understood my unique business case.
Tony provides a proven framework for navigating sales dynamics and building meaningful relationships.
Everything you need to be successful is in the T.U.N.E. formula.
Tony has not only done what he teaches, but he continues to do it in different arenas with continued success.
The most practical sales training you are ever going to find.
A sales approach that works. A simple but effective framework. Tony’s character and energy are powerful.
THE COACHING DIFFERENCE
Sales execution coaching is personalized support that helps sales professionals turn training, strategy, and goals into consistent daily action. It connects what you know to what you do in active conversations, follow-up, pipeline management, and closing.
During coaching, Tony Kurtulan works with you on the real work in front of you: who to contact, what to say, how to prepare, where the pipeline is stuck, which opportunities need attention, what resistance you are hearing, and what action must happen next. Sessions can include sales call coaching, cold calling coaching, prospecting coaching, messaging refinement, objection handling practice, pipeline strategy, and direct review of follow-up.
This is not generic motivation, life coaching, or theory without application. Professional sales coaching at TK Sales Group is built around execution, accountability, measurable activity, honest feedback, and the human conversations that move business forward.
PRIVATE & TEAM COACHING
Coaching is scoped around the amount of access, feedback, implementation support, and team involvement required. Each engagement is application-based so expectations, goals, and fit are clear before work begins.
PRIVATE EXECUTION CORE
Starts at $2,000/monthDesigned around approximately one coaching hour per week.
Focused private sales coaching for professionals, founders, and entrepreneurs who need practical strategy, accountability, and direct feedback.
PRIVATE EXECUTION INTENSIVE
Starts at $5,000/monthDesigned around approximately two coaching hours per week.
Deeper hands-on support for complex pipelines, active leadership responsibilities, high-value opportunities, or accelerated behavior change.
TEAM COACHING & EXECUTION LAB
Custom — typically from $7,500/monthScope depends on team size, cadence, manager involvement, and support level.
Team sales coaching for companies that need consistent execution, shared language, practical reinforcement, and manager visibility.
Investment ranges are starting points and may change based on access, scope, team size, travel, and customization. Availability is limited because coaching is delivered directly and requires active participation from both sides.
WHAT WE COACH
Every coaching engagement is customized, but most performance problems connect to a few repeatable areas: insufficient activity, unclear messaging, weak follow-up, poor pipeline visibility, hesitation around objections, or inconsistent execution.
Build a repeatable outreach rhythm, strengthen opening language, improve confidence, and create more qualified conversations.
Create direct, relevant messaging for calls, email, text, social outreach, video, and in-person conversations.
Ask better questions, listen for decision drivers, clarify next steps, and keep conversations productive without sounding scripted.
Use the P.U.S.H. and T.U.N.E. frameworks to understand resistance, reduce defensiveness, and move the conversation forward.
Create a consistent follow-up process that improves response rates, protects momentum, and keeps opportunities alive.
Prioritize the right opportunities, identify gaps, create clear next steps, and close with greater confidence and structure.
Translate goals into weekly commitments, measurable activity, scorecards, and honest review of what did or did not happen.
Build confidence through preparation, repetition, direct feedback, and the daily actions that create evidence of progress.
Help leaders coach activity, reinforce standards, improve team communication, and create an execution culture without micromanaging.
THE T.U.N.E. COACHING PROCESS
Coaching is structured enough to create accountability and flexible enough to address the real conversations, pipeline issues, and performance gaps that are happening now.
Review goals, activity, pipeline, messaging, habits, conversion points, and the obstacles limiting performance.
Focus on the issue that will create the greatest movement instead of trying to fix everything at once.
Define the target, activity, talk track, preparation, follow-up, and measurable commitments for the week.
Make the calls, send the outreach, hold the meetings, move the pipeline, and use the strategy in live opportunities.
Review results, calls, responses, objections, decisions, and missed commitments without excuses or unnecessary shame.
Refine the process, update the message, strengthen the habit, and carry the lesson into the next execution cycle.
ACCOUNTABILITY WITHOUT MICROMANAGEMENT
Sales accountability coaching works when commitments are specific, visible, measurable, and connected to a meaningful goal. The coach does not do the activity for you. The coach helps you see clearly, choose deliberately, prepare properly, and follow through consistently.
The rhythm can include weekly coaching sessions, pipeline reviews, role-play, call review, activity scorecards, daily or midweek check-ins, and clear follow-up before the next session. The exact cadence depends on the engagement, but the standard remains the same: commitments must become action.
Update the pipeline, review activity, identify the stuck opportunities, and come prepared with real questions.
Diagnose the gap, role-play the conversation, make decisions, and commit to the next actions.
Complete the activity, document the results, follow up, and bring the learning back into the next review.
WHO IT'S FOR
TK Sales Group works with individuals and teams at different experience levels. The common requirement is a willingness to take action, accept direct feedback, and build a repeatable sales process instead of waiting for motivation or the perfect opportunity.
For professionals who need more conversations, stronger follow-up, better objection handling, and consistent pipeline activity.
For founders who sell the vision, carry revenue responsibility, and need a practical process they can repeat and eventually teach.
For business owners who need predictable outreach, better sales conversations, and a healthier relationship with selling.
For client-facing professionals who need sharper messaging, opportunity strategy, pipeline discipline, and closing support.
For managers who need a stronger coaching cadence, clearer standards, better visibility, and a repeatable way to develop the team.
For organizations that need team sales coaching, execution standards, practical reinforcement, and measurable accountability.
You are willing to do the work between sessions. You are open to direct feedback. You want practical application rather than more passive information. You can take ownership when a commitment is missed. You are ready to measure activity, study results, and adjust without making excuses.
CHOOSE THE RIGHT PATH
Sales training and sales coaching solve different problems. Many people need both—but not always at the same time.
Sales training gives you the frameworks, language, scripts, exercises, and process for prospecting, cold calling, messaging, conversation control, objection handling, follow-up, pipeline management, and closing. It is the right starting point when the foundation is unclear or inconsistent.
The TK Sales Group sales training page explains the T.U.N.E. Sales Academy, live group training, and customized team training options.
Sales coaching helps you apply the system to your calls, pipeline, follow-up, habits, team, and active opportunities. It is the right next step when you know enough to act but need more structure, accountability, feedback, or help turning knowledge into consistent execution.
Private sales coaching is especially useful when the problem is no longer access to information. The problem is prioritization, preparation, implementation, feedback, or follow-through.
DALLAS-FORT WORTH & NATIONWIDE
TK Sales Group provides Dallas-Fort Worth sales coaching for professionals, founders, entrepreneurs, sales leaders, and companies across North Texas. Private sessions can be delivered virtually, with select in-person coaching and team engagements available based on schedule, location, and scope.
Virtual sales coaching is available nationwide for individuals, distributed teams, and organizations that want direct access to Tony Kurtulan without being limited by geography. The same coaching principles apply whether the work happens in Dallas, Fort Worth, elsewhere in Texas, or across the country: clarify the target, improve the conversation, strengthen the pipeline, execute the activity, and review the result.
Companies seeking team sales coaching can also combine private leadership sessions, group coaching, role-play, pipeline reviews, and customized execution labs around their sales process and business goals.
“From the very first encounter with Tony Kurtulan, his unmatched zeal for sales and business immediately stood out. His passion for the world of sales is truly infectious and far-reaching.”
“Tony embodies the T.U.N.E. sales system principles every day, inspiring us all with his dedication to growth, action, and persistence. His resilience and determination are qualities every salesperson should strive to emulate.”
SALES COACHING FAQ
Direct answers for professionals, founders, leaders, and teams evaluating private or team sales execution coaching.
Sales execution coaching is personalized support that helps you turn sales knowledge and strategy into consistent action. It typically includes pipeline review, call strategy, role-play, direct feedback, accountability, action planning, and follow-up around active sales goals.
A session may include reviewing activity and pipeline, diagnosing a performance gap, preparing for an important conversation, role-playing an objection, refining a talk track, creating a follow-up plan, and agreeing on measurable commitments before the next session.
One-on-one sales coaching is designed for sales representatives, account executives, founders, entrepreneurs, owners, business development professionals, and leaders who need private support around their specific calls, opportunities, habits, and goals.
Yes. Team sales coaching can include group sessions, role-play, manager alignment, pipeline reviews, execution scorecards, accountability, follow-up standards, and customized coaching around the company’s sales process.
Sales training teaches the frameworks, skills, and system. Sales coaching helps you apply those lessons to active calls, pipeline, follow-up, habits, team leadership, and real opportunities.
Yes. Pipeline coaching can help identify stalled opportunities, missing next steps, weak follow-up, low activity, poor qualification, and the specific actions required to move the right deals forward.
Yes. Coaching can address cold calling, email, text, social outreach, video, referrals, and in-person prospecting. The goal is to create a repeatable outreach rhythm, stronger messaging, more confidence, and better-quality conversations.
Yes. Virtual sales coaching is available nationwide for individuals and teams. Select in-person coaching and company engagements may also be available based on location, scope, and schedule.
Yes. TK Sales Group is based in Dallas-Fort Worth and works with clients across North Texas, throughout Texas, and nationwide. Coaching can be delivered virtually, with select local in-person options available.
Use the application section below to share your role, current sales situation, goals, preferred level of support, and the execution problems you want to solve. Coaching is application-based because availability is limited and fit matters.
LIMITED PRIVATE COACHING AVAILABILITY
Private sales coaching is intentionally limited because it requires direct access, preparation, review, and accountability. Applications are evaluated based on goals, urgency, willingness to execute, level of support needed, and whether TK Sales Group is the right fit for the situation.
Be prepared to explain what you sell, how you currently create opportunities, where the process is breaking down, what you have already tried, and what result you are committed to creating. The clearer the starting point, the more productive the first conversation can be.
Complete the application below so TK Sales Group can understand your role, goals, current execution challenges, desired coaching level, and readiness to begin. Applications are reviewed for fit before a coaching conversation is scheduled.
TK Sales Group does not accept every coaching application. The first step is determining whether the goals, support level, schedule, expectations, and commitment to execution are aligned.
BUILD THE EXECUTION
Get practical sales coaching around your calls, messaging, pipeline, follow-up, accountability, and closing execution—or begin with the sales training system if you need the foundation first.
